Belstaff first reveal of its archive: A history of speed and style

Amelia Earhart once said “Adventure is worthwhile in itself” and I think those words express so much in just one sentence. 

Belstaff has a rich and interesting history of creating timeless leather clothes and accessories for adventurers for almost a century - creating a legacy based on love for style and speed.

Natalia Cassel who is Belstaff's Director of global PR and communication, tells me that she and Doug Gunn, have been working quietly for almost two years curating and building its archive in preparation for the brand’s Centenary in 2024.

Some truly incredible pieces have been discovered: a 1930s flying suit with Belstaff’s first factory name (Middleton) emblazoned across its back; a WWII map case dated 1944; and a 1920s tent are just among many of the amazing pieces in the archive.

This London Fashion Week sees the first reveal of a part of the Archive, with a small exposition in the New Bond Street, London flagship store telling the story of Belstaff and Leather, being such a key material for the brand. This theme supports Belstaff’s over-arching Leather campaign running concurrently in the store, windows and online.

"The exposition furthers the idea that a Belstaff leather jacket is a second skin, an extension of oneself providing protection, comfort and confidence, and hence the brand’s tagline “Outerwear for Inner Strength”."

If you are in London, don't miss the opportunity to check out "The Archive" yourself in person. Get inspired and try on some of the cool newly produced pieces for 2017, inspired by the archive and the different racing styles throughout the years.

To view on line and shop the curated pieces, simply click the Belstaff link below.